I've been asked to complete a SWOT analysis covering my small R&D group with reference to an enterprise wide project combining R&D groups from across the organisation. One section has already completed this analysis and we are asked to add any additional entries and also comment on how the entries already stated apply to our group.
I am not a manager as such and haven't done a SWOT analysis before. I really get the feeling that we are going through this process because someone read in a management book that it's a good thing to do, rather than because it will be particularly useful in this case (I'm not suggesting the whole technique is worthless, just the way this is being applied in this case).
In any case, I've read up a bit on the meanings of the 4 categories and I understand that the difference between the SW and OT is internal/external. However, reading the analysis that has been done, it seems clear that the distinction being made is temporal. The SW are the current state and the OT are things are in reference to the future. Is this an approach that is typical, or is it more likely to have been just how the people completing the analysis interpreted the meaning?