Projects are defined as being temporary. As a result, this means that unless more projects will follow, a project manager could be any employee with the necessary skillset who is selected to see the project to it's completion and then return to his or her previous duties.
The goal would be to organize the sales/service process, increase sales volume, and build enough volume to keep a 3 person team busy. The project would be a success if 3 sales associates are actively talking to 10 leads per week and are able to either self-manage without the project manager or are managed by a designated member of the 3 person team.
If you needed to select a project manager to take on the details of putting together a sales department and customer service department to sell a product you're developing and provide customer support for that product, how would you select this person? What specific criteria or skills would you look for in this person?