This report would be distinct from a market research report which helps a business understand something central or auxiliary component of their existing business. I'm referring to a report that helps individuals or businesses decide whether a completely new venture is worth pursuing; what the market is like for your product, what it's worth, etc.

  • Hi Karen, welcome. How are you defining "worth pursuing"? Do you have an example of such file you could share its structure to help us visualize what you mean? Jan 5 '20 at 6:36
  • I wish I had an example. No, I'm referring to more of a research report that one undertakes before beginning anything in the business—no building, no permits, product, nothing. Reading this report I want to get an idea of the market. Is there a market for my product? And what does it look like? Potential target market? Pricing? Etc.
    – Karen
    Jan 5 '20 at 6:41
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    Is it financially worth pursuing....
    – Karen
    Jan 5 '20 at 6:42
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    Business plan? Jan 5 '20 at 7:20
  • A business plan is "a document that tells what you plan to do and how you plan to do it". The document I'm trying to pinpoint would come before a business plan, mayyybe alongside one, but would answer the question, should I do anything at all? No, the market is too saturated, or there's is no demand for my product, or yes, but what the market is demanding, I would have to make this or that modification. Honestly I have no idea what such a document would tell me. I have never seen it. If there were such a document, it would be called the "Market Pulse Research".
    – Karen
    Jan 5 '20 at 15:14

I think you mean a Business Feasibility Plan.

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