The words "goal" and "objective" are very overloaded and when we are talking about them in the business context, we usually mean that the goal is the company's broad aspiration or future state, while the objective is a specific and measurable target to achieve the goal.
But these days, there is a thing called OKRs or Objective and Key Results and that confuses me a little bit. In my opinion, the "Objective" part of OKR is actually more like the goal and the "Key Results" in turn the objectives. I think it's important to define words semantics correctly to make sure that there is a shared understanding in our company so I just want to clarify that to myself.
Have I understood this or is there something that I haven't got right?