I work in Australia for one of the world's largest companies. Our marketing team has a large budget for IT (information technology) projects but has very little direction or guidance in the way that money is spent (budgets and tracking costs).
At the moment, our IT department is very reactive; essentially, we work on whatever projects land in our lap (lack of strategic planning).
Over the next twelve months, I would like to define a strategy for each of our marketing departments to ensure that each project aligns correctly (and include those strategies in a global Strategic planning process on a long term basis). This will also ensure there is money and time left to research new ideas, and provide guidance to the business.
Can someone please provide me information on how I can start learning about strategic planning and where I can find additional informations (books, publications, web, etc.) Thanks