What tools or frameworks exist to identify which features of a product would add the most value to a customer?
closed as not constructive by Todd A. Jacobs♦, Andrew Clear, Bill the Lizard, Lunivore, Mark Phillips♦ Oct 11 '12 at 14:28
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Market research, analysis, and surveillance for high performing products and trends, various surveys and focus groups. This comes down to basic research, risk analysis, and product pro forma. Ask the customer what they want. That said, some of the highest performing products were from those trend setting companies that told us what we wanted and needed.