The company in question is currently micromanages task assignments, updating people's calendars several times a day as to what they should be doing and when. They feel the need to put more structure into their workflow but are having trouble making the conceptual leap to more of a project-based workflow e.g. where tasks would have a due date, at the least, and people could decide on their own as to when to work on it to get it done.
Any ideas on how to assist them in this transition?
They feel the pain but can't see the bridge to a solution.
FURTHER INFORMATION They have one PM who acts mostly as a traffic manager. However, the pm is trying to move to greater structure - wants more building a house, rather than putting out fires.
There is no methodology at this time or pm approach. The team is servicing client requests as they come in. Some requests are for larger, longer-term projects such as putting together a new marketing brochure. Some requests are shorter, like putting up a new picture on a website.
It is a relatively flat organization. Owner/Manager, PM, account exec, group of creatives and developers.