How can I politely ask a customer to participate in the design of the deliverables before we begin work?
I have received a content update and brochure design job from client. Unfortunately it is so difficult to close this project because the client never gives us a clear direction of what we should put in the documents.
He has sent us a lot of sample documents/brochure from other companies in similar industries. He asked us to follow the contents in the documents and send back the draft to him for review after we are done.
Each brochure has very different contents, even though they are for the same product. For example, the brochure from company A might have a pricing section, while the brochure from company B might have technical specifications. What we do is include all the things from all the brochures and put it in a PDF that we send back to him. The next day, he asks us to redo it because he saw another brochure from company C. So we repeat the process.
We have also sent him a Word document with all the contents and asked him to change the wording, removing anything that he doesn't want. Unfortunately, he just ignores it and asks us to design the brochure in PDF and put all the content inside first. After he sees the design, then he will decide what should change.
I am not sure whether other clients on similar projects do this, but this is the first time I have encountered this type of customer. Going back and forth is really wasting a lot of time and money. How can I politely ask the customer to make a decision first on what he wants in the document?