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May 27, 2018 at 3:24 comment added user32533 Thanks Todd, I think this is what I was looking for. I finally understood the confusion as I thought ROI was a plain formula used on all different scenarios. It kind of is, but with some differences. For instance, ROI in advertising doesn't takes into consideration the cost of goods, while of course ROI in the company in general takes into consideration everything. I wanted to know my ROI in advertising only, so I guess 77% is the right calculation. Thanks a lot for the reply
May 26, 2018 at 18:06 history edited Todd A. Jacobs CC BY-SA 4.0
Minor grammatical and semantic edits.
May 26, 2018 at 18:00 history answered Todd A. Jacobs CC BY-SA 4.0