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Unfortunately I do not have a time to describe it (maybe I'll come back to it later), but I encountered the term "engagement manager" in a discussion around the gamification.

Engagement Manager would be the person who plans and manages user engagement in the company's profile. She should be responsible for taking actions and activities in order to:

  • call the user/customer attention
  • plan user activities around the company (for example around products)
  • maintain customer engagement (long, and short- therm) and loyalty
  • keep the quality and joy of the engagement compared to the competition

It is growing in importance because of the rising impact of social media in the company's marketing campaigns. In larger companies, engagement manager could as well relate to a person who "manages" engagement of employees in their private life around the company.

(I hope it helps you, even a little) Some googled links:

Unfortunately I do not have a time to describe it (maybe I'll come back to it later), but I encountered the term "engagement manager" in a discussion around the gamification.

Engagement Manager would be the person who plans and manages user engagement in the company's profile. She should be responsible for taking actions and activities in order to:

  • call the user/customer attention
  • plan user activities around the company (for example around products)
  • maintain customer engagement (long, and short- therm) and loyalty
  • keep the quality and joy of the engagement compared to the competition

It is growing in importance because of the rising impact of social media in the company's marketing campaigns. In larger companies, engagement manager could as well relate to a person who "manages" engagement of employees in their private life around the company.

(I hope it helps you, even a little)

I encountered the term "engagement manager" in a discussion around the gamification.

Engagement Manager would be the person who plans and manages user engagement in the company's profile. She should be responsible for taking actions and activities in order to:

  • call the user/customer attention
  • plan user activities around the company (for example around products)
  • maintain customer engagement (long, and short- therm) and loyalty
  • keep the quality and joy of the engagement compared to the competition

It is growing in importance because of the rising impact of social media in the company's marketing campaigns. In larger companies, engagement manager could as well relate to a person who "manages" engagement of employees in their private life around the company.

Some googled links:

Source Link

Unfortunately I do not have a time to describe it (maybe I'll come back to it later), but I encountered the term "engagement manager" in a discussion around the gamification.

Engagement Manager would be the person who plans and manages user engagement in the company's profile. She should be responsible for taking actions and activities in order to:

  • call the user/customer attention
  • plan user activities around the company (for example around products)
  • maintain customer engagement (long, and short- therm) and loyalty
  • keep the quality and joy of the engagement compared to the competition

It is growing in importance because of the rising impact of social media in the company's marketing campaigns. In larger companies, engagement manager could as well relate to a person who "manages" engagement of employees in their private life around the company.

(I hope it helps you, even a little)