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4 votes

What are the techniques to elicit requirements from customers who don't understand their needs?

I believe the OP has given the best answer so far; there are a list of questions to elicit subjective impressions of the brand and try to identify key themes that need to be reflected in the website design
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1 vote

Isn't the attractiveness curve in the Kano model depicted wrong?

However, if the design team had thrown the kitchen sink at this new idea to the point that my phone could now accept 5, 10, or even 100 incoming calls, it is unlikely my satisfaction would have further …
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