In a company that wants to become more agile in the way they work, they brought in an agile coach. The coach is exploring what changes need to be made, makes suggestions and helps coach the company's employees.
However there is a senior manager out of the two in the company's vertical, who is resisting to anything that he doesn't think will benefit from, or his department (product). He has been in the company for more than 10 years.
For example, the coach may suggest to co-locate with the delivery guys, and he will say that he doesn't think this is crucial. Another example is he is resisting to extra training, stating that the product owners already had some general agile training and they should just be able to do their job. A third example is that he disagrees on running value stream mapping exercises with the whole team, because he doesn't think that spending his team time is worth just for the sake of doing an exercise.
Most of the people around him deem that he is not supporting the change, yet he is the one, along with the senior manager of delivery, to have called for an agile coach to help.
What suggestions would you make to support the rest of the department by engaging this senior manager more to buy into the change?