We're a company manufacturing moulds and other tools that our customers then use in their machines. I was given a set of requirements for building a web application, which someone thinks that our customers would want to use.
Doing requirements engineering / BA work / stakeholder analysis, I wanted to stand back and first identify the business problem that the proposed application should solve. The thing is: Nobody can tell me. No customer survey was conducted, sales are unaware of problems the proposed web application could potentially solve, marketing hasn't identified a need either, the PM only sketches functional requirements instead of identifying the underlying issue (if there's any).
I have come to the conclusion that creating a web application for our customers is nothing more than an idea of one or more (probably high-level) stakeholder(s).
I think that the top managers would be available for a meeting where I could potentially inquire about the problem, but:
Wouldn't that potentially annoy those who initially proposed the development of such an application?